Jay-Z and NFL are partnering on entertainment, social justice initiatives
The NFL is forming a partnership with music mogul Jay-Z in a deal that allows him to help manage entertainment ventures tied to league events and is closely connected to the league’s community activism efforts.
The partnership will make Jay-Z, whose given name is Shawn Carter, and his Roc Nation agency a co-producer of the Super Bowl halftime show. It does not contain a provision for him to be the halftime performer, he and NFL Commissioner Roger Goodell said.
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